TEAM/ Copywriter Stina Rasmussen, Art Director Alice Sjölander
PROBLEM & SOLUTION/ To help Carlsberg sell more of their non-alcoholic beer in a young target group, we created a digital campaign and an app called ”Swish A Beer”. When someone gets too drunk you simply help (and hint) them by swishing a non-alcoholic beer. Your friend receives the beer in the closest bar by showing the notification.
RESULT/ As a result, Carlsberg increases their sales of the non-alcoholic beer and ”swish a beer” becomes a saying when someone gets a bit too tipsy.
Beer coasters because they immediately get in the right context.
Instagram and facebook ads, because that's where our target group spend their time, even when they are out drinking.